Encourages change and challenges the status quo in support of developing the marketing function.Innovative and creative, able to achieve outstanding commercial results with limited resources.Strong commercial acumen and analytical skills, able to work with complex data to shape strategy.Excellent understanding and working knowledge of strategic consumer brand marketing concepts and relevant communication media.Passionate visionary leader who pro-actively seeks, identifies and develops new opportunities for the benefit of the business.Manages direct reports, plans and controls marketing expenditure.Keeps abreast of the latest marketing trends, identifies new innovative opportunities within marketing and communication media.Uses insight KPI's and brand metrics to monitor and report on brand performance.Initiates regular ongoing evaluation of marketing activity, monitors impact to ensure both relevant and cost effective, with frequent reporting to the operating board.
Drives development and implementation for seasonal PR and advertising campaigns, customer events.Develops the brand communication strategy in line with the strategic marketing plan, works closely with other Divisions to ensure that brand integrity is maintained and developed across all internal and external touch points.Translates the brand and customer vision into a marketing plan, ensures that all key elements are included across both online and offline channels.Works closely with the group insights consultant to identify potential opportunities and areas for improvement Acts as customer champion, uses data and evidence to shape marketing activity and improve the customer experience.Leads the marketing function and works closely with the Board of Directors to determine the short, medium and long term vision, key positioning and focus for the Brand in terms of its marketing stance.Your responsibilities will be including, but not limited to: To develop and deliver marketing activity that drives new customer acquisition and current customer retention and achieves outstanding commercial results. To develop strategic marketing plan in line with business goals. You will report to the to the Board of Director and be based in Jakarta.
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